Health Club Pro

Sad but, true Millions of gallons of oil have oozed into the water since the April 20th rig explosion in the Gulf of Mexico. Some estimates calculate the oil flow to be over 70,000 barrels of oil a day—making the BP spill already eight times larger than Exxon Valdez!

And we still don't know when it will stop.

The wildlife casualties are adding up. Oil has officially hit land, and numerous sea turtles, dolphins and migratory birds have all been reported dead or dying on gulf beaches. Sadly, this is just the beginning of the uphill battle wildlife in the region now face.

I’m sure you have become more and more sickened by the coverage that is being blasted nonstop. Recently I began to think about what I could do to help. While I’d love to physically pitch in with the actual cleanup efforts like most people I have to work. Nor am I wealthy enough to foot the bill for the entire cleanup operation although I would if I could. As I racked my brain to come up with something it hit me like a ton of bricks. What if I could get a lot of people to pool their donations collectively what a difference we could make? Then I had another thought. “I’m Mad as HELL” and not only wanted to help the victims of this terrible event but to voice my outrage with the FATCATS at BP who have not only been inexcusably slow in their efforts to end this crisis but actually secretive and suspiciously deceptive with the information not just with the public but, with the government t and all the people who are eager to lend a hand.

If you are like me and want to make a difference.

And,

If you want to let the world know how you feel about BP’s negligence and blinding greed

If you care about the truly innocent victims of this disaster…….THE ANIMALS

HERE is the Solution!

I have designed the above new logo which symbolizes distrust and outrage. If you wear this badge there will no doubt how you feel about BP and their piss poor efforts in the gulf.

Most importantly you can pool your resources together with other likeminded individuals and support the true heroes who are working hard to minimize the impact of this unfortunate event.

I have created T-shirts with this special message just for those A$*hoL3$ at BP

Please act today to help protect the over 400 species of treasured wildlife that stand to lose so much from this devastating tragedy. Your support will go right to work protecting wildlife and wild places impacted by the BP oil spill disaster.

T-Shirts = $22.00 XS-XL $25.oo XXL, White or Black

Hurry 25% of the proceeds will go immediately to help the National Wildlife Federation. SPEAK YOUR MIND, MAKE A DIFFERINCE, AND DO SOME GOOD.

To order send me a direct message and I will reply with ordering instructions via paypal or email fbejr@eserge.com for instructions

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0 comments Posted by Frank Emanuel at 12:53 AM

SPEAK YOUR MIND & SAVE THE GULF

WARNING: BP has caused a WILDLIFE EMERGENCY!!!

Help me ease the animals suffering.

And we still don't know when it will stop.

If you are like me and want to make a difference.

And,

If you want to let the world know how you feel about BP’s negligence and blinding greed

If you care about the truly innocent victims of this disaster…….THE ANIMALS

HERE is the Solution!

I have designed the above new logo which symbolizes distrust and outrage. If you wear this badge there will no doubt how you feel about BP and their piss poor efforts in the gulf.

Most importantly you can pool your resources together with other likeminded individuals and support the true heroes who are working hard to minimize the impact of this unfortunate event.

I have created T-shirts, stickers, and coffee mugs with the special message above just for those A$*hoL3$ at BP

T-Shirts = $22.00 XS-XL $25.oo XXL, White or Black

Hurry 25% of the proceeds will go immediately to help the National Wildlife Federation. SPEAK YOUR MIND, MAKE A DIFFERINCE, AND DO SOME GOOD.

To order send me a direct message and I will reply with ordering instructions via paypal or email fbejr@eserge.com for instructions

Posted via web from Frank Emanuel's Posterous

Click here to set a title.

0 comments Posted by Frank Emanuel at 12:50 AM

Normal 0 false false false EN-US X-NONE X-NONE

[[posterous-content:pid___0]]SPEAK YOUR MIND & SAVE THE GULF

WARNING: BP has caused a WILDLIFE EMERGENCY!!!

Help me ease the animals suffering.

And we still don't know when it will stop.

If you are like me and want to make a difference.

And,

If you want to let the world know how you feel about BP’s negligence and blinding greed

If you care about the truly innocent victims of this disaster…….THE ANIMALS

HERE is the Solution!

I have designed the above new logo which symbolizes distrust and outrage. If you wear this badge there will no doubt how you feel about BP and their piss poor efforts in the gulf.

Most importantly you can pool your resources together with other likeminded individuals and support the true heroes who are working hard to minimize the impact of this unfortunate event.

I have created T-shirts, stickers, and coffee mugs with the special message above just for those A$*hoL3$ at BP

T-Shirts = $22.00 XS-XL $25.oo XXL, White or Black

Coffee Mugs = $15.00

Sticker = $6.00

Hurry 25% of the proceeds will go immediately to help the National Wildlife Federation. SPEAK YOUR MIND, MAKE A DIFFERINCE, AND DO SOME GOOD.

To order send me a direct message and I will reply with ordering instructions via paypal or email fbejr@eserge.com for instructions

Posted via web from Frank Emanuel's Posterous

Click here to set a title.

0 comments Posted by Frank Emanuel at 12:50 AM

Normal 0 false false false EN-US X-NONE X-NONE

SPEAK YOUR MIND & SAVE THE GULF

WARNING: BP has caused a WILDLIFE EMERGENCY!!!

Help me ease the animals suffering.

And we still don't know when it will stop.

If you are like me and want to make a difference.

And,

If you want to let the world know how you feel about BP’s negligence and blinding greed

If you care about the truly innocent victims of this disaster…….THE ANIMALS

HERE is the Solution!

I have designed the above new logo which symbolizes distrust and outrage. If you wear this badge there will no doubt how you feel about BP and their piss poor efforts in the gulf.

Most importantly you can pool your resources together with other likeminded individuals and support the true heroes who are working hard to minimize the impact of this unfortunate event.

I have created T-shirts, stickers, and coffee mugs with the special message above just for those A$*hoL3$ at BP

T-Shirts = $22.00 XS-XL $25.oo XXL, White or Black

Coffee Mugs = $15.00

Sticker = $6.00

Hurry 25% of the proceeds will go immediately to help the National Wildlife Federation. SPEAK YOUR MIND, MAKE A DIFFERINCE, AND DO SOME GOOD.

To order send me a direct message and I will reply with ordering instructions via paypal or email fbejr@eserge.com for instructions

Posted via web from Frank Emanuel's Posterous

Tell BP how you really feel while helping the Gulf!

0 comments Posted by Frank Emanuel at 12:45 AM

If you care about the truly innocent victims of this disaster…….THE ANIMALS

HERE is the Solution!

I have designed the above new logo which symbolizes distrust and outrage. If you wear this badge there will no doubt how you feel about BP and their piss poor efforts in the gulf.

Most importantly you can pool your resources together with other likeminded individuals and support the true heroes who are working hard to minimize the impact of this unfortunate event.

I have created T-shirts, stickers, and coffee mugs with the special message above just for those A$*hoL3$ at BP

T-Shirts = $22.00 XS-XL $25.oo XXL, White or Black

Hurry 25% of the proceeds will go immediately to help the National Wildlife Federation. SPEAK YOUR MIND, MAKE A DIFFERINCE, AND DO SOME GOOD.

To order send me a direct message and I will reply with ordering instructions via paypal or email fbejr@eserge.com for instructions

Posted via web from Frank Emanuel's Posterous

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0 comments Posted by Frank Emanuel at 12:39 PM

Sent from my iPhone

Posted via email from Frank Emanuel's Posterous

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0 comments Posted by Frank Emanuel at 4:51 PM

The Plaxico of the Gym Biz
http://tinyurl.com/yhrldz4

via Ping.fm

Posted via web from Frank Emanuel's Posterous

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0 comments Posted by Frank Emanuel at 1:34 PM

Hell, there are no rules here - we're trying to accomplish something.
Thomas A. Edison

via Ping.fm

Posted via web from Frank Emanuel's Posterous

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0 comments Posted by Frank Emanuel at 4:08 PM

Goalsetting for Health Club Owners!

http://ping.fm/5U64P

via Ping.fm

Posted via web from Frank Emanuel's Posterous

Is cash still king in the Health Club Business?

0 comments Posted by Frank Emanuel at 2:57 PM

Nope, but it helps! Find out more @ http://vmgblog.com/2009/12/18/is-cash-still-king/

Posted via web from Frank Emanuel's Posterous

Allow Myself to Introduce

0 comments Posted by Frank Emanuel at 2:32 PM

For more from the HCP make sure you check me out at the Vitality Marketing company blog at www.vmgblog.com

Allow Myself to Introduce……….Myself.?.?

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This site has got to change!(So does yours......)

0 comments Posted by Frank Emanuel at 12:45 PM

The last installment was how to get rock solid testimonials. Remember gone are the days where a "these guys are great !!!!" quote will suffice. Bolster up your case. You need pictures, videos, and voice recordings from raving fans you've created which people can access on your site and be made aware of through your literature. So get on it.
The next part of the (how we market our clubs approach) is web presence. I know most of us are not techie types that goes for yours truly. I'm a gym rat so when I don't know how to do something web related I just go to the nearest Battlestar Galactica Convention and ask someone who does. OK J/K these folks help you make money so enough of the wise cracks.
Let's get started if you think having a web page is enough your nuts. I know some clubs that don't even have that so at least you are trying. Unfortunately you are competing with every other yo-yo with a gym and GoDaddy account. Over the next couple posts we'll break down the strategy of the most effective type of site, how to set it up, how to differentiate it from the pack and why you must convert your old static site now or disappear from the web cause you are wasting money. We'll also talk about how to get noticed by the search engines which important if you want to get noticed by people looking for your site. Guess what while you are working on yours I'm going to take some of my own medicine and apply some of the same changes to my sites. So the look and feel of this site may have a metamorphosis right under your nose.

The best type of sites to get people excited about you are, you guessed it, blogs.
Go Set up a blog at blogger or wordpad it's free.
Register your domain at aplus.net or godaddy.com ex use your club name and town for ex http://www.worldgymatlanta.com/
Point your new blog to this address it just looks better.

Congrats! , You have completed the most important steps next time we'll get deeper into set up and content. I'll also share why the blog is a better way to get noticed than a regular generic general info type site with club hours, aerobics schedule, pics of your club with the address. Go get set up!

How To Create & Use Testimonials That Stop People Dead In Their Tracks!!!

0 comments Posted by Frank Emanuel at 1:46 AM

Testimonials That Will Convert Even The Biggest Skeptics Into Trusting, “Ready-To-Buy” Customers!!!

I've always told my Membership advisors there are 3 main reasons why people fail to purchase.

1. They don’t want what you are selling.
2. They cannot afford what you are selling.
3. They don’t believe your claims about the product you are selling. (i.e. –They don’t believe you!)

For the 1st installment of our Club Marketing Makeover let’s focus on #3

What OTHERS Have To Say about You or Your Club or Program Is Far More Believable Than What You Have To Say!!!

So how do we harness these words of wisdom? Do we pack our advertisements & sales presentation books with tons and tons of written testimonials?

Fantastic gym! You guys have really created a wonderful place.
John F.

Incredible! Incredible! Incredible! Your weight-loss programs are incredible!
Michelle C.

Well, I used to think so but then I stumbled across afar more effective strategy that I just have to share.

I know what you're thinking OH! I got it Frank. You want us to get Before and after pics!

Well Sort of. But let's crank it up a notch. That stuff’s not believable. Remember, we live in world that’s full of lying, thieving, con men who will try to swindle you out every last dime you have.

Look… with this increasingly skeptical world that we now living in, you must offer your prospects more proof. Solid, verifiable, testimonial proof like...............

How about a pic of your excited newly slimmer member holding a huge sign singing your praises.

A picture says a thousand words. (The messages on signs held are far more believable than the typical…

“Fantastic gym! You guys have really created a wonderful place.”

…weak, semi-believable, & lacking written testimonials that are so common place in ads!)

So how do we Collect “Testimonial Photos”

1. Whenever you are talking to an extremely happy/thrilled member… take notes and/or record your conversation with them.(Get Permission)

2. Immediately (while they’re still “in heat”) ask them if they wouldn’t mind taking a testimonial-photo for you because, “Boy, we sure live in a skeptical world here my friend. It’s good to hear that you believe in my club… and I could really use your help.” (9 times out of 10 they’ll be more than happyto take a few testimonial photos for you.)

3. Tell them that based on the conversation you just had with them that you’d like to put together a testimonial sign for them to use in the photograph. Inform them that you will first fax them a copy ofwhat the sign will say… so that they can approve it. After they’ve signed off on the “proof” of the sign, you will then need to send them the sign (already made) + a camera & instructions on how to take the photos. (Where you want them to stand, what you want in the background, how many people you want in the photos, etc., etc.) You must do all of this for them, otherwise, they’ll never get around to doing it.

Trust me on this. People are just too busy

4. Give them a postage-paid return box/mailer that’s been pre-addressed… so that they can easily return all the stuff to you.

It’s important for you to follow all those instructions; otherwise it’s unlikely that you’ll ever see the photos.

Until next time, go make some raving fans!

The Good Ole Days!

0 comments Posted by Frank Emanuel at 12:00 PM

As promised I am going to deliver something that will change the way we market our clubs in today's new economy. The first big step will be our online approach but I have finish a little research still to deliver the straight dope. Google is flipping the script for many of us and the rules are changing Stay tuned........... Next week I will launch into our no holds barred recession busting health club marketing attack.

In the meantime!

TO ALL THE KIDS WHO SURVIVED THE 1930's, 40's, 50's, 60's and 70's!!

First, we survived being born to mothers who smoked and/or drank while they were pregnant.

They took aspirin, ate blue cheese dressing, tuna from a can and didn't get tested for diabetes.
Then after that trauma, we were put to sleep on our tummies in baby cribs covered with bright colored lead-base paints.

We had no childproof lids on medicine bottles, locks on doors or cabinets and when we rode our bikes, we had baseball caps not helmets on our heads.
As infants & children, we would ride in cars with no car seats, no booster seats, no seat belts, no air bags, bald tires and sometimes no brakes.

Riding in the back of a pick- up truck on a warm day was always a special treat.
We drank water from the garden hose and not from a bottle.

We shared one soft drink with four friends, from one bottle and no one actually died from this.

We ate cupcakes made with Lard, white bread, real butter and bacon. We drank Kool-Aid made with real white sugar. And, we weren't overweight. WHY?
Because we were always outside playing...that's why!
We would leave home in the morning and play all day, as long as we were back when the streetlights came on.. No one was able to reach us all day. And, we were OKAY.
We would spend hours building our go-carts out of scraps and then ride them down the hill, only to find out we forgot the brakes. After running into the bushes a few times, we learned to solve the problem
We did not have Play stations, Nintendo's and X-boxes. There were no video games, no 150 channels on cable, no video movies or DVD's, no surround-sound or CD's, no cell phones, no personal computers, no Internet and no chat rooms.

WE HAD FRIENDS and we went outside and found them!

We fell out of trees, got cut, broke bones and teeth and there were no lawsuits from these accidents.
We would get spankings with wooden spoons, switches, ping pong paddles, or just a bare hand and no one would call child services to report abuse.
We ate worms and mud pies made from dirt, and the worms did not live in us forever.

We were given BB guns for our 10th birthdays, made up games with sticks and tennis balls and, although we were told it would happen, we did not put out very many eyes.

We rode bikes or walked to a friend's house and knocked on the door or rang the bell, or just walked in and talked to them.

Little League had tryouts and not everyone made the team. Those who didn't had to learn to deal with disappointment.
Imagine that!!

The idea of a parent bailing us out if we broke the law was unheard of. They actually sided with the law!

These generations have produced some of the best risk-takers, problem solvers and inventors ever.
The past 50 years have been an explosion of innovation and new ideas. What can kids today do besides push buttons.
We had freedom, failure, success and responsibility, and we learned how to deal with it all.

If YOU are one of them, CONGRATULATIONS!
You might want to share this with others who have had the luck to grow up as kids, before the lawyers and the government regulated so much of our lives for our own good.

While you are at it, forward it to your kids so they will know how brave and lucky their parents were.

Kind of makes you want to turn off the computer and go run through the house with scissors, doesn't it ?

The only way to get anything out of Junkmail!

0 comments Posted by Frank Emanuel at 11:18 AM

I admit it I didn't work too hard this weekend. My son's football team had their first game, the NFL cranked up, and NCAA football is in full swing. I promise I'll be more focused from now own but I needed some me time.

I did want to have at least one useful tidbit for you today so while I was browsing around looking for SOMETHING to brush up on my marketing skills I stumbled onto this nugget. ENJOY!

The old funny story about marketing, PR, etc. :)By YaNi

You’re a man and you see a gorgeous woman at a party. You go up to her and say, “I’m fantastic in bed,”That’s Direct Marketing

You’re at a party with a bunch of friends and see a gorgeous woman. One of your friends goes up to her and pointing at you says,”He’s fantastic in bed”That’s Advertising

You see a gorgeous woman at a party. You go up to her and get her telephone number. The next day you call and say, “Hi, I’m fantastic in bed,”That’s Telemarketing

You’re at a party and see a gorgeous woman. You get up and straighten your tie. You walk up to her and pour her a drink and then say, “By the way, I’m fantastic in bed,”That’s PR

You’re at a party and see a gorgeous woman. She walks up to you and says, “I hear you’re fantastic in bed,”That’s Brand Recognition

You’re at a party and see a gorgeous woman. You talk her into going home with your friend. That’s a Sales Rep

Your friend can’t satisfy her so he calls you. That’s Tech Support

You’re on your way to a party when you realize that there could be gorgeous women in all these houses you’re passing. So you climb onto the roof of one situated toward the center and shout at the top of your lungs, “I’m fantastic in bed!”That’s Junk Mail

http://isell.wordpress.com/2007/08/10/the-old-funny-story-about-marketing-pr-etc/

52 Easy Low/no Cost Marketing and Branding Ideas for your club.

0 comments Posted by Frank Emanuel at 5:51 PM

I love lists and I love marketing! Top 10 lists, laundry lists, to do lists, play lists, set lists. Nothing could be easier. Get in, take what you need, leave the rest. Ironically, with marketing I get carried away on elaborate plans and crazy ideas but when it's time to get down to the nitty gritty here's a list of some really effective simple stratagies I've used through the years. I thought some of you could use some quick ideas to spark the fire.

Guest passes

Flyer's

Doughnut Box

Bottled Water

Take One

Newsletters

Banners

Bandit Signs

Crazy Inflatable Characters on the roof

Sign Flipper

Wrapped Car

Live Remote Crash

Open a phone book and call

Healthy Recommendations sponsorship at Restaurant

Pizza Box Sticky Note

Door hangers at the cleaners

Car wash

Hold A Bridal Boot Camp

Testimonials

New Member Packets

Perks Program

CD/DVD Tour

Trainers Client List

Invite a Friend

Give aways

Internal Posters

Open House

Business of the Week

Corporate Lunch

Club Bucks

Thank You Cards

Birthday Cards

Blog (Not for the faint of heart)

You Tube Tours

Website

Travel Certificate

Inet Radio Show

Weight loss Seminar

Point of sale Referrals

Chotski Giveaway for referrals

Referral contest

Event Calender

Group X Schedule

Scratch offs

Bar Promo

Race day Stretch

Health Fair

Blood Drive

Renewal List

Google Profile

My Space Page

Chamber Membership

There are a ton of ideas out there that can be used even on shoestring budgets. If you have any questions about how to implement any of these ideas or the ton of others I have tried please email me a healthclubpro@gmail.com

How are you Going to Weather the Storm?

0 comments Posted by Frank Emanuel at 10:08 AM

Hope you have been enjoying your summer. Just wanted to write a quick note saying I am sorry that I haven't written much.

WHY?

Well I don't need to tell you their is a recession going on. Things have gotten a ugly - quickly for a lot of good people.
But for the last 4 months I have been burning the midnight oil looking for opportunities.

TURN LEMONS INTO LEMONADE !
During every recession and even depression there are those who were once successful - now at the bottom of the heap.
AND
Those who are smart enough to find opportunities that didn't exist before and turn it into lemonade ( piles of dinero)

THE GOOD NEWS is .....
I have found 3 or 4 of these opportunities and I will be sharing them with you over the next few months.
These aren't stratagies that "SHOULD" or "COULD" work. They are instead things that ARE working now.

I have invested thousands of dollars traveling the country meeting with these "under the radar" club owners personally to make sure they are the real deal. NO - BS here,
That's why I haven't been able to write more often--- Sorry

In fact I am involved in them personally and now I'll spill the beans to you as a loyal Health Club Pro Follower so you can get the results these folks to.

If nothing else- you should know about these programs and I am dedicated to bringing them to you!

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Health Club Pro

A no nonsense(okay, a little nonsense) guide to making sense of the gym business!

Untitled

Untitled

Untitled

SPEAK YOUR MIND & SAVE THE GULF

Click here to set a title.

Click here to set a title.

Click here to set a title.

Tell BP how you really feel while helping the Gulf!

Untitled

Untitled

Untitled

Untitled

Is cash still king in the Health Club Business?

Allow Myself to Introduce

This site has got to change!(So does yours......)

How To Create & Use Testimonials That Stop People Dead In Their Tracks!!!

The Good Ole Days!

The only way to get anything out of Junkmail!

52 Easy Low/no Cost Marketing and Branding Ideas for your club.

How are you Going to Weather the Storm?

Who's this Guy?

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How I Stay in Shape!

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