How To Create & Use Testimonials That Stop People Dead In Their Tracks!!!
0 comments Posted by Frank Emanuel at 1:46 AM
Testimonials That Will Convert Even The Biggest Skeptics Into Trusting, “Ready-To-Buy” Customers!!!
I've always told my Membership advisors there are 3 main reasons why people fail to purchase.
1. They don’t want what you are selling.
2. They cannot afford what you are selling.
3. They don’t believe your claims about the product you are selling. (i.e. –They don’t believe you!)
So how do we harness these words of wisdom? Do we pack our advertisements & sales presentation books with tons and tons of written testimonials?
Fantastic gym! You guys have really created a wonderful place.
John F.
Incredible! Incredible! Incredible! Your weight-loss programs are incredible!
Michelle C.
Well, I used to think so but then I stumbled across afar more effective strategy that I just have to share.
I know what you're thinking OH! I got it Frank. You want us to get Before and after pics!
Well Sort of. But let's crank it up a notch. That stuff’s not believable. Remember, we live in world that’s full of lying, thieving, con men who will try to swindle you out every last dime you have.
How about a pic of your excited newly slimmer member holding a huge sign singing your praises.
A picture says a thousand words. (The messages on signs held are far more believable than the typical…
“Fantastic gym! You guys have really created a wonderful place.”
…weak, semi-believable, & lacking written testimonials that are so common place in ads!)
So how do we Collect “Testimonial Photos”
1. Whenever you are talking to an extremely happy/thrilled member… take notes and/or record your conversation with them.(Get Permission)
2. Immediately (while they’re still “in heat”) ask them if they wouldn’t mind taking a testimonial-photo for you because, “Boy, we sure live in a skeptical world here my friend. It’s good to hear that you believe in my club… and I could really use your help.” (9 times out of 10 they’ll be more than happyto take a few testimonial photos for you.)
3. Tell them that based on the conversation you just had with them that you’d like to put together a testimonial sign for them to use in the photograph. Inform them that you will first fax them a copy ofwhat the sign will say… so that they can approve it. After they’ve signed off on the “proof” of the sign, you will then need to send them the sign (already made) + a camera & instructions on how to take the photos. (Where you want them to stand, what you want in the background, how many people you want in the photos, etc., etc.) You must do all of this for them, otherwise, they’ll never get around to doing it.
Trust me on this. People are just too busy
4. Give them a postage-paid return box/mailer that’s been pre-addressed… so that they can easily return all the stuff to you.
It’s important for you to follow all those instructions; otherwise it’s unlikely that you’ll ever see the photos.
As promised I am going to deliver something that will change the way we market our clubs in today's new economy. The first big step will be our online approach but I have finish a little research still to deliver the straight dope. Google is flipping the script for many of us and the rules are changing Stay tuned........... Next week I will launch into our no holds barred recession busting health club marketing attack.
In the meantime!
TO ALL THE KIDS WHO SURVIVED THE 1930's, 40's, 50's, 60's and 70's!!
First, we survived being born to mothers who smoked and/or drank while they were pregnant.
They took aspirin, ate blue cheese dressing, tuna from a can and didn't get tested for diabetes.
Then after that trauma, we were put to sleep on our tummies in baby cribs covered with bright colored lead-base paints.
We had no childproof lids on medicine bottles, locks on doors or cabinets and when we rode our bikes, we had baseball caps not helmets on our heads.
As infants & children, we would ride in cars with no car seats, no booster seats, no seat belts, no air bags, bald tires and sometimes no brakes.
Riding in the back of a pick- up truck on a warm day was always a special treat.
We drank water from the garden hose and not from a bottle.
We shared one soft drink with four friends, from one bottle and no one actually died from this.
We ate cupcakes made with Lard, white bread, real butter and bacon. We drank Kool-Aid made with real white sugar. And, we weren't overweight. WHY?
Because we were always outside playing...that's why!
We would leave home in the morning and play all day, as long as we were back when the streetlights came on.. No one was able to reach us all day. And, we were OKAY.
We would spend hours building our go-carts out of scraps and then ride them down the hill, only to find out we forgot the brakes. After running into the bushes a few times, we learned to solve the problem
We did not have Play stations, Nintendo's and X-boxes. There were no video games, no 150 channels on cable, no video movies or DVD's, no surround-sound or CD's, no cell phones, no personal computers, no Internet and no chat rooms.
WE HAD FRIENDS and we went outside and found them!
We fell out of trees, got cut, broke bones and teeth and there were no lawsuits from these accidents.
We would get spankings with wooden spoons, switches, ping pong paddles, or just a bare hand and no one would call child services to report abuse.
We ate worms and mud pies made from dirt, and the worms did not live in us forever.
We were given BB guns for our 10th birthdays, made up games with sticks and tennis balls and, although we were told it would happen, we did not put out very many eyes.
We rode bikes or walked to a friend's house and knocked on the door or rang the bell, or just walked in and talked to them.
Little League had tryouts and not everyone made the team. Those who didn't had to learn to deal with disappointment.
Imagine that!!
The idea of a parent bailing us out if we broke the law was unheard of. They actually sided with the law!
These generations have produced some of the best risk-takers, problem solvers and inventors ever.
The past 50 years have been an explosion of innovation and new ideas. What can kids today do besides push buttons.
We had freedom, failure, success and responsibility, and we learned how to deal with it all.
If YOU are one of them, CONGRATULATIONS!
You might want to share this with others who have had the luck to grow up as kids, before the lawyers and the government regulated so much of our lives for our own good.
While you are at it, forward it to your kids so they will know how brave and lucky their parents were.
Kind of makes you want to turn off the computer and go run through the house with scissors, doesn't it ?
I admit it I didn't work too hard this weekend. My son's football team had their first game, the NFL cranked up, and NCAA football is in full swing. I promise I'll be more focused from now own but I needed some me time.
I did want to have at least one useful tidbit for you today so while I was browsing around looking for SOMETHING to brush up on my marketing skills I stumbled onto this nugget. ENJOY!
The old funny story about marketing, PR, etc. :)By YaNi
You’re a man and you see a gorgeous woman at a party. You go up to her and say, “I’m fantastic in bed,”That’s Direct Marketing
You’re at a party with a bunch of friends and see a gorgeous woman. One of your friends goes up to her and pointing at you says,”He’s fantastic in bed”That’s Advertising
You see a gorgeous woman at a party. You go up to her and get her telephone number. The next day you call and say, “Hi, I’m fantastic in bed,”That’s Telemarketing
You’re at a party and see a gorgeous woman. You get up and straighten your tie. You walk up to her and pour her a drink and then say, “By the way, I’m fantastic in bed,”That’s PR
You’re at a party and see a gorgeous woman. She walks up to you and says, “I hear you’re fantastic in bed,”That’s Brand Recognition
You’re at a party and see a gorgeous woman. You talk her into going home with your friend. That’s a Sales Rep
Your friend can’t satisfy her so he calls you. That’s Tech Support
You’re on your way to a party when you realize that there could be gorgeous women in all these houses you’re passing. So you climb onto the roof of one situated toward the center and shout at the top of your lungs, “I’m fantastic in bed!”That’s Junk Mail
http://isell.wordpress.com/2007/08/10/the-old-funny-story-about-marketing-pr-etc/
52 Easy Low/no Cost Marketing and Branding Ideas for your club.
0 comments Posted by Frank Emanuel at 5:51 PM
- Guest passes
- Flyer's
- Doughnut Box
- Bottled Water
- Take One
- Newsletters
- Banners
- Bandit Signs
- Crazy Inflatable Characters on the roof
- Sign Flipper
- Wrapped Car
- Live Remote Crash
- Open a phone book and call
- Healthy Recommendations sponsorship at Restaurant
- Pizza Box Sticky Note
- Door hangers at the cleaners
- Car wash
- Hold A Bridal Boot Camp
- Testimonials
- New Member Packets
- Perks Program
- CD/DVD Tour
- Trainers Client List
- Invite a Friend
- Give aways
- Internal Posters
- Open House
- Business of the Week
- Corporate Lunch
- Club Bucks
- Thank You Cards
- Birthday Cards
- Blog (Not for the faint of heart)
- You Tube Tours
- Website
- Travel Certificate
- Inet Radio Show
- Weight loss Seminar
- Point of sale Referrals
- Chotski Giveaway for referrals
- Referral contest
- Event Calender
- Group X Schedule
- Scratch offs
- Bar Promo
- Race day Stretch
- Health Fair
- Blood Drive
- Renewal List
- Google Profile
- My Space Page
- Chamber Membership
There are a ton of ideas out there that can be used even on shoestring budgets. If you have any questions about how to implement any of these ideas or the ton of others I have tried please email me a healthclubpro@gmail.com
Hope you have been enjoying your summer. Just wanted to write a quick note saying I am sorry that I haven't written much.
WHY?
Well I don't need to tell you their is a recession going on. Things have gotten a ugly - quickly for a lot of good people.
But for the last 4 months I have been burning the midnight oil looking for opportunities.
TURN LEMONS INTO LEMONADE !
During every recession and even depression there are those who were once successful - now at the bottom of the heap.
AND
Those who are smart enough to find opportunities that didn't exist before and turn it into lemonade ( piles of dinero)
THE GOOD NEWS is .....
I have found 3 or 4 of these opportunities and I will be sharing them with you over the next few months.
These aren't stratagies that "SHOULD" or "COULD" work. They are instead things that ARE working now.
I have invested thousands of dollars traveling the country meeting with these "under the radar" club owners personally to make sure they are the real deal. NO - BS here,
That's why I haven't been able to write more often--- Sorry
In fact I am involved in them personally and now I'll spill the beans to you as a loyal Health Club Pro Follower so you can get the results these folks to.
If nothing else- you should know about these programs and I am dedicated to bringing them to you!
