As promised I am going to deliver something that will change the way we market our clubs in today's new economy. The first big step will be our online approach but I have finish a little research still to deliver the straight dope. Google is flipping the script for many of us and the rules are changing Stay tuned........... Next week I will launch into our no holds barred recession busting health club marketing attack.
In the meantime!
TO ALL THE KIDS WHO SURVIVED THE 1930's, 40's, 50's, 60's and 70's!!
First, we survived being born to mothers who smoked and/or drank while they were pregnant.
They took aspirin, ate blue cheese dressing, tuna from a can and didn't get tested for diabetes.
Then after that trauma, we were put to sleep on our tummies in baby cribs covered with bright colored lead-base paints.
We had no childproof lids on medicine bottles, locks on doors or cabinets and when we rode our bikes, we had baseball caps not helmets on our heads.
As infants & children, we would ride in cars with no car seats, no booster seats, no seat belts, no air bags, bald tires and sometimes no brakes.
Riding in the back of a pick- up truck on a warm day was always a special treat.
We drank water from the garden hose and not from a bottle.
We shared one soft drink with four friends, from one bottle and no one actually died from this.
We ate cupcakes made with Lard, white bread, real butter and bacon. We drank Kool-Aid made with real white sugar. And, we weren't overweight. WHY?
Because we were always outside playing...that's why!
We would leave home in the morning and play all day, as long as we were back when the streetlights came on.. No one was able to reach us all day. And, we were OKAY.
We would spend hours building our go-carts out of scraps and then ride them down the hill, only to find out we forgot the brakes. After running into the bushes a few times, we learned to solve the problem
We did not have Play stations, Nintendo's and X-boxes. There were no video games, no 150 channels on cable, no video movies or DVD's, no surround-sound or CD's, no cell phones, no personal computers, no Internet and no chat rooms.
WE HAD FRIENDS and we went outside and found them!
We fell out of trees, got cut, broke bones and teeth and there were no lawsuits from these accidents.
We would get spankings with wooden spoons, switches, ping pong paddles, or just a bare hand and no one would call child services to report abuse.
We ate worms and mud pies made from dirt, and the worms did not live in us forever.
We were given BB guns for our 10th birthdays, made up games with sticks and tennis balls and, although we were told it would happen, we did not put out very many eyes.
We rode bikes or walked to a friend's house and knocked on the door or rang the bell, or just walked in and talked to them.
Little League had tryouts and not everyone made the team. Those who didn't had to learn to deal with disappointment.
Imagine that!!
The idea of a parent bailing us out if we broke the law was unheard of. They actually sided with the law!
These generations have produced some of the best risk-takers, problem solvers and inventors ever.
The past 50 years have been an explosion of innovation and new ideas. What can kids today do besides push buttons.
We had freedom, failure, success and responsibility, and we learned how to deal with it all.
If YOU are one of them, CONGRATULATIONS!
You might want to share this with others who have had the luck to grow up as kids, before the lawyers and the government regulated so much of our lives for our own good.
While you are at it, forward it to your kids so they will know how brave and lucky their parents were.
Kind of makes you want to turn off the computer and go run through the house with scissors, doesn't it ?
I admit it I didn't work too hard this weekend. My son's football team had their first game, the NFL cranked up, and NCAA football is in full swing. I promise I'll be more focused from now own but I needed some me time.
I did want to have at least one useful tidbit for you today so while I was browsing around looking for SOMETHING to brush up on my marketing skills I stumbled onto this nugget. ENJOY!
The old funny story about marketing, PR, etc. :)By YaNi
You’re a man and you see a gorgeous woman at a party. You go up to her and say, “I’m fantastic in bed,”That’s Direct Marketing
You’re at a party with a bunch of friends and see a gorgeous woman. One of your friends goes up to her and pointing at you says,”He’s fantastic in bed”That’s Advertising
You see a gorgeous woman at a party. You go up to her and get her telephone number. The next day you call and say, “Hi, I’m fantastic in bed,”That’s Telemarketing
You’re at a party and see a gorgeous woman. You get up and straighten your tie. You walk up to her and pour her a drink and then say, “By the way, I’m fantastic in bed,”That’s PR
You’re at a party and see a gorgeous woman. She walks up to you and says, “I hear you’re fantastic in bed,”That’s Brand Recognition
You’re at a party and see a gorgeous woman. You talk her into going home with your friend. That’s a Sales Rep
Your friend can’t satisfy her so he calls you. That’s Tech Support
You’re on your way to a party when you realize that there could be gorgeous women in all these houses you’re passing. So you climb onto the roof of one situated toward the center and shout at the top of your lungs, “I’m fantastic in bed!”That’s Junk Mail
http://isell.wordpress.com/2007/08/10/the-old-funny-story-about-marketing-pr-etc/
